Privacy Policy

At XYT, safeguarding your privacy is paramount to us. This Privacy Policy outlines how we collect, use, and protect your personal information.

Personal Information We Collect

When you visit our site, we automatically collect device information, including web browser details, IP address, and cookie data. Additionally, we gather data on your interaction with the site through log files, web beacons, tags, and pixels. When you make a purchase, we collect order information such as name, billing and shipping address, payment details, email, and phone number.

In this Privacy Policy, "Personal Information" refers to both Device Information and Order Information.

How We Use Your Personal Information

We use Order Information to fulfill orders, process payments, arrange shipping, and provide invoices. Furthermore, we may use this information to communicate with you, screen orders for potential risks, and, in line with your preferences, offer information or advertising about our products and services.

Device Information aids us in screening for potential risks and fraud, enhancing and optimizing our site, and generating analytics to improve customer experience and assess the success of marketing campaigns.

Sharing Your Personal Information

We may share Personal Information with third parties to assist in using your data, such as Shopify for our online store and Google Analytics for understanding customer site usage. We may also disclose information to comply with legal obligations and protect our rights.

Behavioral Advertising

Personal Information may be used for targeted advertising or marketing communications. You can opt-out of targeted advertising through platforms like Facebook, Google, and Bing, or by visiting the Digital Advertising Alliance's opt-out portal.

Do Not Track

We do not alter data collection practices based on Do Not Track signals from your browser.

Your Rights

If you're a European resident, you have the right to access, correct, update, or delete your personal information. Contact us through the information provided below to exercise these rights.

Data Retention

We retain Order Information unless you request its deletion.

Changes

This Privacy Policy may be updated periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.

Minors

Our site is not intended for individuals under the age of 18.

Contact Us

For more information, questions, or complaints about our privacy practices, please contact us at sales@xytbrands.com or by mail using the details provided below:

XYT
[Re: Privacy Compliance Officer]